Posted by Matt Moore

Let's start here: No one wants to move the New Orleans Hornets. You can't have watched footage of people dying in the Superdome and not have a soft spot in your heart for the Crescent City. The issue for the NBA as it takes ownership of the team is not one of what would make them and the rest of the world feel good. They know what that is. Find a local owner, keep the team in New Orleans, and everyone lives happily ever after.
The question is whether that's a viable option and if they really feel that they're not just throwing money down a hole. The financial documents that came out Tuesday from Deadspin outlining the massive financial woes in New Orleans present a significant dilemma for the NBA and its owners as they try and determine the future of this franchise. There were questions about the viability of New Orleans as a market well before a hurricane overwhelmed the levies, and the questions extend not just to attendance and fan interest, but to market economics, sponsorship revenue, and the complete financial situation in New Orleans. This is all before we start to look at the relationship with the city's mayor and Louisiana's governor, both of whom have been very clear about one thing. They hope the NBA commits to keeping the Hornets in the city, but they will not be providing financial handouts in the form of tax breaks or anything else in order to make that happen. Not in this economy, not during the city's continued recovery, and not for a franchise that is a distant third in sports within the wards. (The other two being football and drinking.)
That's where things get tricky. If the NBA is pursuing its due diligence and trying to find the situation that yields the most promise financially within a decent time frame, it's difficult to see New Orleans as the answer to the riddle. Kansas City offers the building ready for attendance now, but has its own set of market questions. Anaheim offers the market and the building. Seattle offers the market and ownership. If David Stern is correct and this issue won't be resolved until after the CBA is resolved, that gives Seattle time to finance a new building as well as for Las Vegas to get approval for a new arena. Other cities waiting for the right situation might be in a better position by then to create an actual bidding war, which would only make it more difficult for the owners to select a bid from New Orleans.
And yet, at the end of it, there are many positive signs towards New Orleans. Several owners are starting to make noise about being interested in offers. The goodwill of keeping the Hornets in New Orleans is something the league could use after ripping the Sonics away from Seattle under similar (though less emotional circumstances). Keeping the team local is the easy solution. But it also may be viewed as the impossible dream by owners. When the vote to move Seattle to OKC was made, only two owners voted against the measure, Paul Allen in the same area, and Mark Cuban, who questioned moving a big market team to a small market. Similar thoughts could be in play as the owners who voted for the most financially viable option follow suit and owners who question failing markets like New Orleans may not be moved enough to keep the team there.
At the end of the day, the NBA seems very much in place to make a real "good faith" effort to keep the team in New Orleans. But the realities of the situation may force their hand in a direction no one wants to see.
In unrelated news, the Hornets drew just a little over 10,000 for their game against the Pistons Wednesday night.





3-Up
Posted by Royce Young
Posted by Royce Young
Posted by Royce Young