Blog Entry

Linsanity is now an ice cream. Make it stop.

Posted on: February 24, 2012 10:39 pm
Edited on: February 24, 2012 11:08 pm
This actually happened. (Getty Images)

I would say "this has gone too far" but we're about six days beyond that. From the Boston Herald
Vermont-based ice cream company Ben & Jerry’s has begun selling a limited-release new flavor at its Harvard Square shop in honor of basketball’s sudden sensation, Jeremy Lin, a Harvard University graduate who was an Ivy League star during his time with the Crimson, but left the Cambridge campus undrafted and largely unknown.

In recognition of the 23-year-old's overnight fame, the new ice cream pints are made at the Harvard Square shop with vanilla frozen yogurt, lychee honey swirls and come with a fresh waffle cookie on the side, which can be dipped into the ice cream or crushed on top, company officials said.
via Ben & Jerry's launches 'Lin-Sanity' flavor, takes out fortune cookie ingredient - Cambridge - Your Town -

Wait, wait, wait. It gets worse. 

Not only is it ice cream, originally it might have been racially insensitive ice cream!
The fresh waffle cookie ingredient replaces initial batches of the ice cream flavor that included "fortune cookie pieces" mixed in with the ice cream, Ryan Midden, Ben & Jerry's general manager for Boston and Cambridge said by phone today.

"There seemed to be a bit of an initial backlash about it, but we obviously weren't looking to offend anybody and the majority of the feedback about it has been positive," he said.

Midden said the primary reason for changing the cookie ingredient was because "a couple of [pints] got returned because the cookies got so soggy."
via Ben & Jerry's launches 'Lin-Sanity' flavor, takes out fortune cookie ingredient - Cambridge - Your Town -

Whoops. That's regrettable. 

But hey, getting an ice cream flavor is pretty awesome. Personally I think they should have mixed absinthe into the recipe, because watching Lin makes you feel like you have to be halucinating. The only way this gets more marketable is if the Knicks win a title and Lin winds up on a Wheaties box. Does anyone eat Wheaties anymore? Maybe he should just have his own cereal. Anyway, that happened, and we're all one step closer to the end of the world. 

In related news: 


Since: Nov 2, 2006
Posted on: February 25, 2012 12:34 pm

Linsanity is now an ice cream. Make it stop.

Thank God the cookies got soggy. That's the reason they took the cookies out. Forget the fact that it just might be offensive.

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