|Knicks fans with Time Warner Cable can now watch Jeremy Lin. (Getty Images)|
Game-winning shots? He's on it. Turning around a franchise? All in a day's work. Bringing an end to a stalled television rights negotiation impasse? Yeah, New York Knicks guard Jeremy Lin probably just did that too.
Nobody really cares about television politics, but this was the situation facing Knicks fans living in New York: MSG Network broadcasts Knicks games and Time Warner Cable, a major provider in the Big Apple, stopped carrying Knicks games on Jan. 1 because of a disagreement over price. That amounted to a blackout for a whole lot of Knicks fans. Not cool ever, but definitely unacceptable during the Jeremy Line Era.
The New York Times reports on Friday that a deal has finally been struck.
The 48-day standoff between the MSG Network and Time Warner Cable ended Friday, according to two people aware of the resolution who were not authorized to speak publicly.It doesn't take a Harvard graduate or a rocket scientist to realize that Lin's incredible popularity was a factor in the resolution.
The blackout deprived many Knicks fans around the state of seeing much of the rapid rise to stardom of point guard Jeremy Lin — as well as the continued success of the New York Rangers. Friday night’s Knicks game will be available to all Time Warner customers.
The Associated Press reports that Knicks television ratings have been skyrocketing.
A wave of "Linsanity" surrounding the undrafted point guard from Harvard has helped lift the stock of The Madison Square Garden Co., which owns the Knicks and the MSG network that carries their games. On Friday, shares were up 98 cents, or 3.1 percent, at $32.85.With unprecedented surges in television viewership and internet activity around Lin, getting left in the dark when it came to broadcasting his play was going to be incredibly detrimental to business. You can only hear the, "They can watch Lin's game in 234,235,832 countries around the world but I can't watch them 10 miles from the Garden?" refrain so many times before holding a hard line becomes untenable.
MSG network, the television home of the Knicks in New York, has seen ratings more than triple since his breakout Feb. 4 game, according to Nielsen, even though the dispute with Time Warner Cable blacked out the games to about a fifth of its more than 10 million subscribers.
Welcome to "Linsanity," Time Warner Cable. Better late than never.