By Matt Moore
The NBA had a huge amount of success four years ago with the "Where Amazing Happens" commercials. They were dramatic, subtle, and just overall cool. Since then, however, they've struggled with an effective marketing approach for commercials. The big heads series last year comprised a particular disaster. Funny for a second but overall, they fail to excite fans or provide a sense of drama.
But earlier this month, the NBA debuted the following commercial which was much more in line with what the NBA needs to be using as their approach. And I swear, I'm not just saying that because it uses a Primus riff.
Not bad, right? I pleaded on Twitter for the NBA to make more of these types of commercials. And they listened. OK, that's not true at all, they were doing it anyway, but it makes me feel special. The point is that the newest commercials hit yesterday (via IAmAGM.com) and they're pretty awesome. Here's one on Kevin Durant being a phenom.
And a goosebump-causing, chill-creating, downright mystical one on Dirk Nowitzki and rising to the occasion. Suspiciously absent: LeBron James.
Now that's more like it.