There are a lot of things that go on in the NBA behind closed doors. A lot of things that happen for reasons fans and media don't understand, but simply because that's the way the business operates. Things like one-sided trades made only for money reasons. Things like why players pick certain cities to sign, things like why a player was waived or traded.
Which brings us to Dwight Howard. He's got a couple cities he's considering for his impending free agency next year or that he'd like to be traded to. Los Angeles (with the Lakers), New Jersey, Dallas or Orlando. But as many have asked, why not Chicago? Why aren't the Bulls, with MVP Derrick Rose and a solid pile of assets, in the running?
Could it just be the shoes? Via Yahoo Sports:
I want to say that's ridiculous. I want to dismiss that. But that's real life. In the end, the NBA is a business and while all this talk from players about going somewhere where they can win championships sounds good, what rules the day is money and fame. At least for a lot of players. I don't doubt some players truly want that championship and the money and global notoriety come after (Kevin Durant, Blake Griffin and Rose come to mind), but things like sneaker deals do have a ton of influence.
And as one high-ranking sneaker executive says, “Adidas simply cannot have its two signature players on the same team in the same market. … Derrick is the face of that market, owns that market, and Adidas can’t possibly have maximum bang for its buck with Dwight there.
“It serves Adidas no purpose. They need them as rivals in competing markets.”
Howard knows this, too. He has an Adidas renewal on deck in the next year, and Los Angeles and Brooklyn guarantee him maximum money.
Rose has a new Adidas contract coming soon which could make him the highest paid sneaker endorser ever. So it does make some sense that Adidas might push Howard to look places other than Chicago.
But think about this. It's crazy. Howard could team with Rose for a long period of time, giving the Bulls maybe the best 1-2 combo in basketball. And yet, potentially, some shoes are stopping that from happening.
That's the NBA for you.