It's not quite as good as having a trophy or court named after you, but getting a new rule named in your honor is pretty good. Or bad, I guess, depending on the situation. Which is what it might be for LeBron James.
Hidden in the so-called "b-list" issues in the new collective bargaining agreement is a provision that prevents players from holding stake in representation agencies. Via Sports Business Journal:
NBA players are now prohibited from holding an ownership stake in a player-management firm or from acting as National Basketball Players Association-certified agents under a provision in the league’s new collective-bargaining agreement.
The provision was something NBA owners asked for and players agreed to as one of the so-called B-list items, terms that were collectively bargained after the NBPA re-formed as a union, according to a union source.
LeBron owns part of LRMR, a marketing firm founded by LeBron's friend and manager Maverick Carter. LeBron recruited Chris Paul to join the firm last year. It also represents Ted Ginn Jr.
LeBron's company may not fall under that though as it may be considered a marketing firm, not a player agency. LRMR is the company famously behind "The Decision," which kind of sort of backfired on LeBron.
Whether LRMR counts as a player-management firm or not is yet to be determined but if so, it could have an affect on LeBron's company.




