Blog Entry

The NBA's answering labor questions on Twitter

Posted on: November 13, 2011 5:00 pm
Edited on: November 13, 2011 7:00 pm
Posted by Royce Young

The NBA is doing everything it can to not just win the PR war that's ongoing with players over the lockout, but also educate fans -- and players -- about the intricacies of the league's newest proposal.

David Stern's been ramping up on another media blitz, hitting TV shows, podcats and radio shows, but the league also wants to utilize social media to really secure a foothold. The league already started @NBA_Labor, which is an account dedicated to, as its bio states, "Collective Bargaining news and facts directly from the NBA office." Meaning if you say something about the new CBA and it's wrong or unclear, @NBA_Labor is coming for you. It has corrected players, media and even some fans.

But the league is taking it up a notch Sunday night. Using the official NBA account that has almost 3.1 million followers, the league will be taking questions that David Stern and Adam Silver will be (supposedly) answering at 7 p.m. ET. It's part effort to get the message to fans but it's also a strong way to release the information about the newest proposal to players.

Almost every NBA player is on Twitter and almost every player therefore follows the NBA. If there's one way to try and control the message and prevent players from just hearing from reporters using sources and catching info from scrolling tickers, Twitter might be the best way.

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Category: NBA
Since: Nov 14, 2011
Posted on: November 14, 2011 2:53 pm
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Since: Jun 5, 2009
Posted on: November 14, 2011 12:02 pm

The NBA's answering labor questions on Twitter

Hey Matt and Royce,

Here's a tissue.  There's still a bit of sh!t on your noses.

Since: Sep 4, 2011
Posted on: November 14, 2011 3:32 am

The NBA's answering labor questions on Twitter

Can someone please tell me who exactly Royce Young is. I'd love to be able to read the questions asked and the responses given by the NBA. And then, from that dialoge, make my own mind up on who is right, who is wrong, is the deal fair, what should be the next step, etc. Instead, before I can make any such conclusion, I'm interupted by Mr. Young's two cents, which I quite frankly, couldn't care less about.

This is what I hate about sports media lately. Instead of reporting news, they dictate it. Sports media has become sensationalized, biased, over the top, and down right ridiculous. I just want to read the facts and make my own conclusions. But I don't know more than Matt Moore or Royce Young, so I'm not allowed to form my own opinions. Thank you two for your intelligent comments. What would I do without your commentary?

Since: Dec 5, 2006
Posted on: November 13, 2011 10:38 pm

The NBA's answering labor questions on Twitter

  • I don't understand how the system is "broken" anyway, as the league claims. It might be cracked, but it certainly isn't "broken."by Royce Young
  • How can it be broken if any of the teams pull a profit? by Matt Moore
This twitter feed posted here is mostly interesting because the CBS writers are determined to stamp it with their own scorn and avoid anyone making an interpretation based upon the responses.  Guys, this is still journalism. Try to exercise some restraint please and stop treating your readers as if we are idiots. You all have sources among the players and likely are bound to be biased to keep those sources coming. You might also give consideration to your readers who click on what you write and thus, pay your salaries.

As they carve out seven percent of the BRI and work to create a system that basically eliminates the middle class. by Royce Young
Let me understand, Royce. The mid-level exception is not middle class? The idea that a role player should earn more than $5M turns my stomach. The stars in this league deserve all they get. The rookies and the role players are jacking up ticket prices across the country. I can still remember when a 6th man big man broke the $1M barrier. It is precisely what you call the middle class that is choking the league with losses. I have to say that a minimum of $1M per veteran is way above middle class. That is the 1% being occupied on Wall Street and across the country.

I'd like to know how much the league lost over the ENTIRE run of the last CBA. Not just last year. The whole Royce Young
Royce, I suggest you read who have reported that this number is $1.8 billion dollars over the six years. Lots of folks get out information from there. It should be on your daily reading schedule.

All togethe@kevincote Spending & competitive balance are closely related. A fair agreement deals with nba via
  • ... that's the worst answer theyr now -- Royce Young
  • Explaining the connection between MLE and competitive balance would be a good start there. by Matt Moore
The connection, my journalistic friend, is that teams paying the tax have a competitive advantage over teams not paying the tax. For the Knicks and the Lakers the tax - even the increased tax - does not deter them from spending way over what other teams can afford. When you have a $300 million per year local cable revenue package to draw from the tax is a small irritant. The intent of this CBA (from the league standpoint) is to reduce that advantage very significantly. Maybe you live in New York or LA but for the rest of the country we would like some other teams able to win as well.

Since: Feb 16, 2008
Posted on: November 13, 2011 7:03 pm

The NBA's answering labor questions on Twitter

if an agreement is not reached what is the cut off date where a season could be lost

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