Nearly a decade after he played his last NBA game, Michael Jordan remains the personification of cool when it comes to hoops. Nothing proves that point better than the continued popularity of his Brand Jordan shoes, which reportedly gross more than $1 billon a year in revenue.
Unfortunately, Jordans are so cool that some teenagers are still willing to do whatever it takes to get a pair.
WCNC.com reports that a Charlotte, N.C., teen is being hit with felony robbery charges after allegedly robbing two people of their Air Jordan sneakers at gunpoint.
According to authorities, the two victims were walking when 16-year-old Marcus Allen Williams approached them with a pistol and demanded their Nike Jordan shoes. Once the victims handed over their sneakers, Williams reportedly took off running. Law enforcement located him within five minutes.The crimes hit close to home, as Jordan currently owns the Charlotte Bobcats.
The teen is now facing two felony robbery charges. He’s currently being held under a $26,000 bond.
The alleged robberies are a horrific reminder of Jordan's remarkable staying power. When Jordan was first emerging as the greatest player in basketball, Sports Illustrated wrote a lengthy feature on teenagers being murdered for Jordan's sneakers. And, as recently as 2005, a Chicago-area teen was killed for his Jordans.
"I thought I'd be helping out others and everything would be positive," Jordan told Sports Illustrated in 1990. "I thought people would try to emulate the good things I do, they'd try to achieve, to be better. Nothing bad. I never thought because of my endorsement of a shoe, or any product, that people would harm each other."
He couldn't imagine it then, and it's still difficult to comprehend now, more than 20 years later.
Hat tip: Chris Littmann