Blog Entry

A LeBron James championship is worth $4 billion?

Posted on: May 19, 2011 1:20 pm
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Nike could reportedly make an additional $4 billion in China if the Miami Heat win the NBA title. Posted by Ben Golliver. lebron-china

Miami Heat forward LeBron James will get the weight of the world's expectations off of his shoulders if he wins the NBA title this season, but he will also take an important step towards becoming a global cash cow.

Bloomberg.com reports that winning a title is a critical next step for James' marketability, an accomplishment that could reap as much as $4 billion for Nike sales in China over the next decade. 
“LeBron is white-hot with the Chinese basketball-loving youth, but his popularity and influence outside of that circle is limited,” said Terry Rhoads, who left as Nike’s China sports marketing director in 2002 after eight years to form Shanghai- based Zou Marketing. “One reason is the lack of titles.”

Nike posted $1.96 billion in sales from China, the world’s most populous nation, in the 12 months through January. Rhoads said a “solid part” of that stems from basketball, without being more specific. A championship for James would allow him to take over for the 32-year-old Bryant as the company’s face in China, where Rhoads said it’s “easy to see” Nike’s revenue reaching $6 billion by 2020.
So we're forecasting a tripling of annual revenue in one of the world's major markets based off of one title alone? Holy moly. What happens if our collective nightmare comes true and the Heat actually turns into a dynasty? If James wins four titles in a row, will there be 100-story Hong Kong skyscrapers built in the shape of a swoosh?

James, of course, represented and won a gold medal for Team USA in the 2008 Beijing Olympics. He has also worked hard to court the Chinese market, making promotional visits during the offseason.

Hat tip: SlamOnline.com.
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Category: NBA
Comments

Since: Feb 17, 2008
Posted on: May 21, 2011 9:07 pm
 

A LeBron James championship is worth $4 billion?

It will be hard for the Heat to win 3 championships after Derrick Rose, Dwight Howard, Kevin Durant and Blake Griffin are traded to the same team in the blockbuster deal of the century.



Since: Oct 15, 2006
Posted on: May 21, 2011 10:31 am
 

A LeBron James championship is worth $4 billion?

Good.  Then maybe they could raise the pay for their Vietnamese labor force to $2.00 a day from $1.60.  Oh wait, LeBron will probably want to renegotiate for an extra $100 million, so they'd better pay him first.  What a great guy.



Since: Apr 4, 2007
Posted on: May 20, 2011 7:29 pm
 

A LeBron James championship is worth $4 billion?

I would Take Durant over Lebron and the Thunder over the Heat for the next 5 years. Durant is younger, He's a better scorer. He will soon be the face of basketball



Since: May 20, 2011
Posted on: May 20, 2011 6:37 am
 

A LeBron James championship is worth $4 billion?

Hoping....let LEbron and the rest of his team mates do the WORKING.....no sour graping please...if they can win let it be...if they can not make it...at the end of the day...we watch to enjoy...



Since: May 13, 2011
Posted on: May 19, 2011 11:36 pm
 

A LeBron James championship is worth $4 billion?

while leCHOKE is currently 1 of 3 top nba players, am positive he will just end up in his career without that nba ring in his fingers......no matter how hard nike is trying to sell him to us.....



Since: Apr 6, 2007
Posted on: May 19, 2011 8:53 pm
 

A LeBron James championship is worth $4 billion?

They may win 5 games in a row this playoffs, but certainly not 5 championships considering that only 1 team has ever had even 4 championships in a row. 



Since: May 9, 2011
Posted on: May 19, 2011 8:19 pm
 

A LeBron James championship is worth $4 billion?

In a row? I highly doubt that. I think OKC will have something to say about that in the next 2 years. I can see the Heat getting 5 chips just not in a row.



Since: Jan 4, 2011
Posted on: May 19, 2011 8:18 pm
 

A LeBron James championship is worth $4 billion?

5 in a row? Are you sure about that?



Since: Jan 8, 2010
Posted on: May 19, 2011 4:54 pm
 

A LeBron James championship is worth $4 billion?

the Heat may not even get past the Bulls this year.  Bank that first before you guys get all ludicrous on us.



Since: Dec 14, 2006
Posted on: May 19, 2011 4:32 pm
 

A LeBron James championship is worth $4 billion?

Miami Heat = NY Yankees = Pittsburgh Steelers = boring to watch and root for.  It's like rooting for air to breathe.


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