Posted by Royce Young
There's really no denying that "The Decision" had a major impact. LeBron James knew what he was after. He wanted to become a bigger star, expand his brand become more marketable.
Well, looks like it worked.
SportsPro released their list of Top 50 Most Marketable Athletes and James ranked No. 2 only behind Usain Bolt. One other basketball player was in the top 10 (Carmelo Anthony, No. 6).
Also on the list: Yao Ming (11), Kobe Bryant (13), Dwyane Wade (15), Kevin Durant (30) and Deron Williams (48). Surprising omission? Where's Dwight Howard?
But the fact remains: Basketball players have always done in marketability. You can clearly see their face, see emotions and connect better with them. They're some of the most exposed athletes in the world and it's easy to get a sense of what they're like.