Blog Entry

Basketballers abound in top 50 most marketable

Posted on: May 18, 2011 6:17 pm
 
Posted by Royce Young

There's really no denying that "The Decision" had a major impact. LeBron James knew what he was after. He wanted to become a bigger star, expand his brand become more marketable.

Well, looks like it worked.

SportsPro released their list of Top 50 Most Marketable Athletes and James ranked No. 2 only behind Usain Bolt. One other basketball player was in the top 10 (Carmelo Anthony, No. 6).

Also on the list: Yao Ming (11), Kobe Bryant (13), Dwyane Wade (15), Kevin Durant (30) and Deron Williams (48). Surprising omission? Where's Dwight Howard?

But the fact remains: Basketball players have always done in marketability. You can clearly see their face, see emotions and connect better with them. They're some of the most exposed athletes in the world and it's easy to get a sense of what they're like.
Comments

Since: Feb 7, 2010
Posted on: May 19, 2011 12:50 pm
 

Basketballers abound in top 50 most marketable

GET REAL!! This article and the report from SportsPro are meaningless and laughable (LOL). Perhaps you missed the study from Forbes about Tiger Woods - "http://www.cbssports.com/golf
/
story/15076987/forbes-tiger-still-t

op-celebrity-in-sports-world

Forbes
says Tiger Woods, the world's former No. 1 golfer remains the biggest celebrity in the sports world. Woods is No. 6 on Forbes' annual "Celebrity 100" compilation of the most powerful people or groups in the entertainment business, the highest rank of any of the 19 athletes who made the list. Miami Heat star LeBron James is 10th, up 18 spots from a year ago, and the Los Angeles Lakers' Kobe Bryant was at No. 14 for the second straight year.."

Hmmm..let's see. Forbes has been around since 1917 and is one of the world's most distinguished organizations and publications. SportsPro has been around for less than 3 years and is run by a small group of Eurpean sports journalists who have no access to the governments, organizations, and financial institutions and records that Forbes has.

Sure, Tiger lost some endorsements last year, but it makes no difference. When he participates in a golf tournament, the measure of his impact of the business chain is enormous and not easily quantified. I'm talking about more than just TV viewership. I'm also taking about the businesses, hotels, restaurants, and retailers that benefit from the increased consumer traffic that Tiger brings. The overtime money that enforcement officers earn to help manage vehicle traffic and security at the course. The purse sizes of the tournaments themselves - EVERYONE WINS WHEN TIGER IS AROUND!






Since: Feb 7, 2010
Posted on: May 19, 2011 12:33 pm
 

Basketballers abound in top 50 most marketable

GET REAL!! This article and the study released from SportsPro are laughable (LOL). Maybe you missed this article about Tiger Woods. http://www.cbssports.com/golf/story

/15076987/forbes-tiger-still-top-ce

lebrity-in-sports-world

"Forbes says Tiger Woods, the world's former No. 1 golfer, remains the biggest celebrity in the sports world. Woods is No. 6 on Forbes' annual "Celebrity 100" compilation of the most powerful people or groups in the entertainment business, the highest rank of any of the 19 athletes who made the list. Miami Heat star LeBron James is 10th, up 18 spots from a year ago, and the Los Angeles Lakers' Kobe Bryant was at No. 14 for the second straight year." Sure, he lost a few endorsements last year, but he is still the biggest draw in sports!!!

Hmmm..let's see. Forbes has been around since 1917 and is one of the world's most respect publications of all time. SportsPro is less than 3 years old and run by a small group of European "want to be" sports journalist who have no access to the governments, businesses, and financial institutions that Forbes has. Who are you going to believe?


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com