Dallas Mavericks owner Mark Cuban is, and always has been, a gloriously successful opportunist. Sure, he's taken flak for his pouty behavior at games and outspoken nature, but even his harshest critics would admit he's one of the NBA's leading visionaries. A natural born entreprenuer and showman, Cuban has made his fortune by being on the cutting edge of technology, keeping one eye on what's hot now and the other on what will be hot in the future.
But it doesn't take a visionary of Cuban's stature to realize that it's a good idea to associate yourself with whoever who sets a record for fastest to 1,000,000 followers on Twitter. Over the past few weeks, actor Charlie Sheen has been in full-scale meltdown mode, going on a drug-fueled interview tour that's captured the nation's attention and made him the hottest name in social media. It should come as no surprise that Cuban is angling for a piece of that afterglow.
ESPNDallas.com reports that Cuban and Sheen are in early discussions for a business partnership.
Cuban confirmed Sunday evening that he's had several conversations with Sheen recently about developing programming for HDNet, the cable network Cuban owns. "You've got somebody that everybody has a whole lot of interest in who's doing some interesting things, to say the least, and we always look for interesting programming by featuring interesting people doing interesting things," Cuban said before the Mavericks' game against the Memphis Grizzlies. "I reached out and we've had some conversations, and we're going to work on doing some things."
"We're trying to decide," Cuban said. "Right now, we're taping a lot of different things that he's doing and we'll try to figure it out. It's still not 100 percent certain. "We'll do something together, but it's not certain it will be a show. It'll come down to what he wants do and what his situation is. We'll just figure it out from there, but it's a unique opportunity, I'll say that."Here's another example of how Cuban just gets fame and the modern media landscape. His worst-case scenario is that nothing develops and he gets his name and HDNet's name out there in a big way. His best-case scenario sees HDNet landing the most insane reality show in the history of insane reality shows which would be, in basketball terms, game-changing.
Either way, he has nothing to lose and headlines to gain. Just another day in the charmed life for Cuban. Duh. Winning.