Noone seems happy about today's Pro Bowl format from the players to the fans. Why not make this an event that stands out for both.
How about selecting the Pro-Bowl participants at the end of the regular season (so that we really know who the best players of the season are) instead of around WEEK 10 when barely half of the games have been played? Then rather than playing the game after the Super Bowl, the game could be played as the Hall of Fame Game to kick off the next season. Replacing the current one-off pre-season game with an All Star event has a lot of appeal in my opinion.
I think this would really increase the interest in watching the game as everyone will be crabing pro football. It would allow a retired player named to the pro-bowl an excellent opportunity to say farewell on the field - limited playing time by design and minimal contact compared to other events. It would have been great to see Elway, Sanders or Barber to name a few just one more time.
This would also generate the potential for a lot of the current stars to be present at the Hall-of-Fame inductions.
You could even make teh winner of this game the honorary home team in the upcoming Super Bowl. Currently this is alternated from one year to the next. People might actaully remember who one the game if it was the first and only game of the season and the designated Super Bowl home team was the winner of the Pro Bowl.